America Graffiti


America Graffiti is an American-style diner Italian franchise, inspired by America in the Fifties.

Business Unit
Strategy and Management
Tenant Representation
Product category
Restaurants
Development mode
Direct
Franchising

CLIENT

America Graffiti is an American-style diner Italian franchise, inspired by America in the Fifties.

In 2017 it was bought by Cigierre Group – Compagnia Generale Ristorazione Spa, active in Italy in the restaurant food service. America Graffiti offers “stars and stripes” menus and Fifties style in two franchised restaurant formats: the American diner and fast food. The chain has a network of over 60 restaurants throughout Italy.

Reno

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Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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