AW LAB


AW Lab is a men’s and women’s footwear, clothing and accessories chain, with a trend toward urban sport style.

Business Unit
Strategy and Management
Product category
Clothing

CLIENT

AW Lab is a men’s and women’s footwear, clothing and accessories chain, with a trend toward urban sport style.

It is part of the Bata Group, the top global company for the production and marketing of footwear. It is active in the Italian and Spanish markets, with 180 stores, and offers its customers exclusive sneakers from the best international brands.

Reno

Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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