Banco Fresco
Banco Fresco is a chain of food stores specialised in gastronomy and generally in fresh and ultra fresh products.
Business Unit
Strategy and Management
Banco Fresco is a chain of food stores specialised in gastronomy and generally in fresh and ultra fresh products.
The stores are designed as “taste markets”: large stores highly specialised in bringing fresh product to the market at the best price on a daily basis. The offer, in addition to vegetables, fruit, fish, meat, cured meats and cheeses, also includes a national and international groceries selection and a bakery. Banco Fresco is inspired by the Italian tradition of local markets combined to the characteristics of covered French markets: it is, in fact, the Italian format of the Grand Frais French group.