Cotonella
Cotonella is one of the Italian leading company in the production of quality underwear.
Business Unit
Strategy and Management
Product category
Clothing
CLIENT
Cotonella is one of the Italian leading company in the production of quality underwear.
Founded in 1972 in Edolo, in the province of Brescia, as a small workshop dedicated to the production of underwear for third parties, over the years the company has grown and has consolidated its brand throughout the national territory. Today the brand is distributed to all commercial networks as its production is characterised by a transversal target due to its wide range and price, with collections and packaging targeted and personalised for each channel. Side by side to the wholesale channel, Cotonella has started to develop directly managed monobrand stores, mainly in commercial centres in the main Italian towns and today it has 11 sales outlets.
