La Gardenia

Business Unit

Strategy and Management

Product category

Personal goods and accessories

THE CLIENT

La Gardenia is one of Italy’s largest perfumery chain, with over 170 distributers throughout the country.

The Leading Luxury Group (LLG), the largest luxury beauty group in Italy started in Milan in 2013, thanks to the coming together of the two main perfumery chains: Limoni and La Gardenia which, together, account for over 500 stores. In May 2017 Limoni and La Gardenia were bought by the German Douglas GmbH through their Italian subsidiary Profumerie Douglas SpA.

Reno

Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.

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