Pandora
Pandora is a Danish company that produces and distributes modern design jewellery.
Business Unit
Strategy and Management
Product category
Personal goods and accessories
THE CLIENT
Pandora is a Danish company that produces and distributes modern design jewellery. Pandora creates and markets hand-finished jewellery in a modern design, made in precious materials and at accessible prices.
Founded in Denmark in 1982, the brand sells its jewellery in more than 100 countries throughout the world, through a network of around 9,300 sales outlets, including 1,800 monobrand stores. In Italy the Group has more than 110 monobrand stores (direct, franchises and shop in shop). In terms of sales, Pandora is the third jewellery manufacturer in the world, after Cartier and Tiffany. More than one Pandora product was sold every second in 2011.
