Project
Proj3ct is a concept store which overturns standard style ideas.
Business Unit
Strategy and Management
Product category
Clothing
Development mode
Direct
THE CLIENT
Proj3ct is a concept store which overturns standard style ideas. Inspired by North European underground music and culture, it is targeted to those seeking a personal and absolutely free style.
Strongly rooted in the club culture, Proj3ct Store is dedicated to the search for a personal style. The collections within the store are a mix of modern design, basic clothing and street wear. Brands such as 5preview, Obey, Vans, Nike, Stussy, Vicolo, Carhartt, Happy Socks, Dr. Martens, Minimum, Windsor Smith and Levi’s are selected for their authentic style. There are three Proj3ect stores in Italy.
