Salmoiraghi e Vigano

Business Unit

Strategy and Management

Product category

Personal goods and accessories

THE CLIENT

Salmoiraghi & Viganò is an Italian company that operates in the retailing of eyewear and optics, formed by the merger of the companies Salmoiraghi and Viganò.

At the start of 2017 the company was bought by Luxottica of Leonardo Del Vecchio. The chain is the Italian leader in the marketing of corrective eye-glasses and contact lenses, and has over 110 national sales outlets in all commercial channels.

Reno

Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.

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