Sensation Profumerie


Sensation Profumerie is a chain of local perfume stores in the South of Italy.

Business Unit
Strategy and Management
Tenant Representation
Product category
Personal goods and accessories
Development mode
Direct

THE CLIENT

Sensation Profumerie is a chain of local perfume stores in the South of Italy.

Founded in 1995 by the entrepreneur Domenico November, the core business was originally the wholesale of cosmetics and perfumes. Starting from 2003, the company has been investing in direct retail with the monobrand Sensation Profumerie project and has become a reference point in this sector in Calabria, where it has 13 sales outlets. Sensation Profumerie is also present in Apulia, with a sales outlet in the Gran Shopping Mongolfiera centre in Molfetta.

Reno

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Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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