Y Not

Y NOT is an Italian brand of bags, accessories and clothing.

Business Unit
Strategy and Management
Product category


Y NOT is an Italian brand, owned by the company Gioshi, of bags, accessories and clothing combining traditional materials such as leather and original prints.

The brand attention has always focused on changes and trends with the objective of creating a product which is representative of the company’s creativity.


Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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